RITZ TOASTED CHIPS
TRUTH:
Ritz values inclusivity for all party-goers.
INSIGHT:
Basketball isn’t the best part of March Madness for everyone.
IDEA:
Ritz Toasted Chips becomes The Champion of Everything, but the Game to support non-fans and get them involved in the Madness..
BEFORE THE MADNESS
Ritz will begin generated content geared towards non fans in preparation of the tournament.
BRAND ACT: RITZ PARTY PACKS
Based on social media interactions, a limited edition curated party pack will be sent to selected alternate fans as a surprise ahead of the March Madness the final four.
INSIDE THE PARTY PACK
Alternate fans will receive a limited edition ear piece called the Chip Bud to let alternate fans engage in their own way. Once the ChipBud is paired with a device, alternate fans will be able to receive a livestream of the game paired with social cues telling them when and how to react during the game.
Renamed Toasted Chips flavors will be released for a limited time during the Final Four.
Alternate fans will also receive merch with messaging that is catered to them.
During the final four, Ritz will take over grocery stores across the nation with end caps that will carry their newly named toasted chips.
Made in partnership with: Katie Boller (Experience Designer), Jessica Rhee (Experience Designer), Emily Wills (Experience Designer), and Sabrina Rivera (Copywriter)