RITZ TOASTED CHIPS

Ritz end cap.jpg

TRUTH:

Ritz values inclusivity for all party-goers.

INSIGHT:

Basketball isn’t the best part of March Madness for everyone.

IDEA:

Ritz Toasted Chips becomes The Champion of Everything, but the Game to support non-fans and get them involved in the Madness..

BEFORE THE MADNESS

Ritz will begin generated content geared towards non fans in preparation of the tournament.

Ritz social 1_edited.png
Ritz social 2_edited.png

BRAND ACT: RITZ PARTY PACKS

Based on social media interactions, a limited edition curated party pack will be sent to selected alternate fans as a surprise ahead of the March Madness the final four.

riktz party pack box in situ 2.png
ritz party pack open_edited.png

INSIDE THE PARTY PACK

Alternate fans will receive a limited edition ear piece called the Chip Bud to let alternate fans engage in their own way. Once the ChipBud is paired with a device, alternate fans will be able to receive a livestream of the game paired with social cues telling them when and how to react during the game. 

ritz microsite_edited.png
Ritz Still transparent_edited.png

Renamed Toasted Chips flavors will be released for a limited time during the Final Four.

I'm Just Here for the Food_edited.png
I Only Care About My Bracket Winning_edited.png
College Basketball Superstitions_edited.png
The Vibes_edited.png
The Hype Gets Me Going_edited.png

Alternate fans will also receive merch with messaging that is catered to them.

Ritz merch 1.jpg
Ritz merch 2_edited.png
Ritz merch 3.jpg
Ritz merch 3b_edited.png
Ritz merch 3a_edited.png

During the final four, Ritz will take over grocery stores across the nation with end caps that will carry their newly named toasted chips.

Ritz end cap.jpg

Made in partnership with: Katie Boller (Experience Designer), Jessica Rhee (Experience Designer), Emily Wills (Experience Designer), and Sabrina Rivera (Copywriter)