top of page
VITAMIN WATER

TRUTH:
Vitamin Water has been in the decline in terms of social relevance.
INSIGHT:
People know Vitaminwater by the flavors, not by their name or vitamins.
IDEA:
Change current perception of the brand by bringing the bottles to life as characters in a soap opera.
MEET THE CHARACTERS
New characters require a new look. All of the characters featured in the soap opera will get new bottle descriptions that match their character.





EPISODE TEASERS







ABRIDGED EPISODES
Intro
Episode 1
Episode 3
Episode 2
Episode 4
To see full episodes, check out Kat and Madeline's portfolios.
Made in partnership with: Kathryn Worrall (Copywriter) and Madeline Honig (Art Director)
bottom of page