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Vitamin Water has been in the decline in terms of social relevance.
People know Vitaminwater by the flavors, not by their name or vitamins.
Change current perception of the brand by bringing the bottles to life as characters in a soap opera.
MEET THE CHARACTERS
New characters require a new look. All of the characters featured in the soap opera will get new bottle descriptions that match their character.
To see full episodes, check out Kat and Madeline's portfolios.
Made in partnership with: Kathryn Worrall (Copywriter) and Madeline Honig (Art Director)
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