VITAMIN WATER

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TRUTH:

Vitamin Water has been in the decline in terms of social relevance.

INSIGHT:

People know Vitaminwater by the flavors, not by their name or vitamins.

IDEA:

Change current perception of the brand by bringing the bottles to life as characters in a soap opera.

MEET THE CHARACTERS

New characters require a new look. All of the characters featured in the soap opera will get new bottle descriptions that match their character.

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EPISODE TEASERS

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ABRIDGED EPISODES

Intro

Episode 1

Episode 3

Episode 2

Episode 4

To see full episodes, check out Kat and Madeline's portfolios.

Made in partnership with: Kathryn Worrall (Copywriter) and Madeline Honig (Art Director)