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Vitamin Water

Dossier

Band-aid

Target

Kroger

Ritz

DOSSIER

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TRUTH:

INSIGHT:

IDEA:

Dossier was founded with a desire to make premium fragrances accessible to everyone “in excess.”

Expensive fragrance brands create a barrier for those who want to partake in luxury.

Be, smell, and feel like more. With Dossier, more is more.

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BRAND ACT: MORE SCENTS, MORE GLAMOUR

In the vision to bring customers more experiences of luxury, Dossier releases new scents based on fragrances Hollywood stars were known to wear. You smell like Marilyn one day, Eartha the next, and Grace Kelly the day after. It’s easy to have more, and feel more luxurious, when there’s more to have.

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Made in partnership with: Sabrina Rivera (Copywriter)

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