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KROGER
TRUTH:
Kroger offers a vast array of produce. Every day, they puts their best fruit (and veggies) forward.
INSIGHT:
People note color as the highest indicator of freshness. We eat with our eyes first and Kroger is overlooked.
IDEA:
With Kroger, we bring freshness from us to hue with Pantone.
SEASONAL PALETTES:
Kroger creates curated palettes based on the fresh fruit of the season.
WEB INTEGRATION:
Shoppers will be able to make curated recipes based on colors they choose.
Made in partnership with: Christina Prologo (Interior Designer), Carli Mathias (CW), Rachel Flores (Researcher), Makeen Zachary (Social Media Outreach), Melat Haileselassie (Data Analyst)
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