KROGER

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TRUTH:

Kroger offers a vast array of produce. Every day, they puts their best fruit (and veggies) forward.

INSIGHT:

People note color as the highest indicator of freshness. We eat with our eyes first and Kroger is overlooked.

IDEA:

With Kroger, we bring freshness from us to hue with Pantone.

SEASONAL PALETTES:

Kroger creates curated palettes based on the fresh fruit of the season.

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WEB INTEGRATION:

Shoppers will be able to make curated recipes based on colors they choose.

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Made in partnership with: Christina Prologo (Interior Designer), Carli Mathias (CW), Rachel Flores (Researcher), Makeen Zachary (Social Media Outreach), Melat Haileselassie (Data Analyst)