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Kroger offers a vast array of produce. Every day, they puts their best fruit (and veggies) forward.
People note color as the highest indicator of freshness. We eat with our eyes first and Kroger is overlooked.
With Kroger, we bring freshness from us to hue with Pantone.
Kroger creates curated palettes based on the fresh fruit of the season.
Shoppers will be able to make curated recipes based on colors they choose.
Made in partnership with: Christina Prologo (Interior Designer), Carli Mathias (CW), Rachel Flores (Researcher), Makeen Zachary (Social Media Outreach), Melat Haileselassie (Data Analyst)
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